About Me

Fine art, inherently serves no purpose other than to convey the message of the artist to the viewer through some medium.
 

Designers face a more difficult challenge; they tell someone else's story and have specific objectives to accomplish.

Brand design is harder still, my philosophy is that branding isn’t the logo, the signage, the merchandise. Branding is the intangible perception that people have about something. While you can’t directly control that, you can influence it by taking a holistic approach to every point of contact customers have with a brand.

My college degree is in fine art, but I've spent the last five years with Conshohocken Brewing Company as the Director of Branding.